I’m a designer,
I believe I am, I mean besides my 10 years of experience as employed, the latest months as Freelancer have really shown me what I am. In just 4 months I’m ranked between the 1% top freelancer of the world… not bad uh?! I mean, I totally forget about sleep, free-time and life in general but despite this I’m doing quite right.
Living, or at least spend a couple of years, in north-europe is what every so called designer should do. I choose Amsterdam, yeah! Living here is not so expensive as one can think, even with the my poor social skills, I managed to get myself (and girlfriend, and 2 cats) a house, a 10Mb flat internet connection, unlimited electricity a good stash of weed available, food and overall a pretty decent life.
But what about this post? The box theory?
Everything will come at time, use to told me my mother.
Anyway here in Netherlands, life is pretty heavily sorted, I come from Italy and i clearly remember the overwhelming feeling of driving by the streets of Amsterdam for the first time, sign there! no way here! wrong way! lights! some sort of yellow weird sign! bike path… everything is labelled everything have it’s own place and there’s ever a why something it’s being done in a certain manner. WOW i mean this is design applied to life… Design is a strange word, it’s like it leak meaning as you say it… it also sounds strange to me… but here assume a whole new meaning, here it’s life, it’s everyday.
At first were me and my girlfriend wondering the city, arguing about how every f*cking dutch was like out of an H&M brochure or something… then i started looking at the goods, the shops, the homes, everything was beautifully placed, designed, sorted…
I started obviously asking myself, why?
Why in the hell, do Italians have to be messy and random at everything while here, like England, Sweden, Germany basically all the north-europe everything is “sorted”?
The logic drove me to the “box theory”
How do we sort items? We group them by labels, but what’s best than having a bunch of items labelled? Put them into a box so You’ll need just one label for many items and labeling furthermore all the boxes we get a stash of unordered boxes… What’s next? Repeat point  and  till there’s only one box containing all the others. Call it “container”
But what “container” is?
Well, let’s say it depends on how large is the starting group, if we are talking about a bunch of peanuts, then probably a little plastic bag would do. So here 1 box 1 label.
Let’s try with something more complex, let’s say humans, let’s reduce the group to a family, well every component of the family have it’s own first-level label (name) and first-level box (body), then the 2nd-level labels e.g.: “son”, “mother”, “father” etc etc… and the 2nd-level boxes e.g.: “rooms”. At this point one can argue some share the same box! Yeah probably because they are part of a subgroup like “parents” so they are supposed to share the same box cause they’r labelled the same…
You can do this till “planet”, eventually “universe” is the ultimate box for what we currently know.
Labels and boxes means human being, sorting is design, humans are designer by nature, we should follow strict rules for everything and everything will eventually work great! The biggest lie (is not the pie) is actually “freedom of will” as “people shall do the f*ck they want”. We need rules, boxes and labels, we need design in our life!
In Nordic countries, here in europe, the “theory” is unconsciously applied in full, that’s probably why people seems to enjoy life and things run smoothly for the majority of time…
This is an extract of the box theory… well probably mostly a “wanna-be” theory. Fact is I don’t have time and will to pursue the complete enunciation of this but let me tell You something, one day or another You’ll hear something like this on a TED or on Discovery Channel by some “freaky Phd AlienGuy” and all I ask You, is to think about that “dude” on that tumblr-thingy, talking about boxes and netherlands… [ :) ] stay boxed!
anyone fancy a syntax and grammar review… I’ll buy You Pie! :D
(not as in “freedom” real Pie!)